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Entries in Event Promotion (4)


Top 10 Remarkable Apps for Producing Well Branded Events

Guest Post from Felicity Ellewood: When planning to exhibit at a trade show or event, it is easy to get drawn into the idea of grand audio visuals displays and flashing lights. Inevitably, you want to stand out from the crowd to attract swarms of interested attendees, but, being overzealous with the gimmicks can have many recoiling. Often, those who end up in planning chaos without considering visual consistency often end up tarnishing their brand.

Luckily there are a multitude of companies and apps to ensure your brand has the best chance of wowing the crowds at trade shows and can help not only brand identity, but logistics and outreach as well.

Nomadic Display

Having worked with the likes of Kellogg’s, PayPal and XFactor, your trade show stand is in safe hands with Nomadic Display. Their options are endless and include display designs, scalable designs, inline displays, and back wall displays. There isn’t any Nomadic cannot help with, from providing lighting, kiosks, and counters, to banner stands, media holders and shelving. No job is too big or small for the world’s leading producer of exhibition displays. The company has display options available to rent or to buy and they also offer a range of exhibition services. Service co-ordination, event management, and graphic design are also desirable extras for tradeshow exhibitors.


We have all seen gym-goers and Apple fans sporting wearable technology. However, the idea behind these gadgets has created an innovative tradeshow solution for data collection. Poken has taken the very fashionable lanyard and nametag combo and given it the ability to hold data.

Small data collection devices are put in the hands of both exhibitor and attendees and with a simple touch, data transfer is swift. Exhibitors can place their content laden devices anywhere in their booth, allowing the visitor a hassle-free way to download content for later.


Checking emails, taking photos, and obligatory tweeting can often leave attendees with drained mobile batteries. Having a phone charging station is not only the epitome of exhibition fashion, but also guarantees a visit from attendees in the afternoon. Device Charger is one company renting out a variety of charging stations to fit different spaces. In the eyes of event-goer, a charging station is like a desert oasis.


iCapture is a survey and lead capture app utilised by businesses of all sizes. It allows exhibitors to match the look and feel of the app to their brand’s visual identity and set up custom surveys. iCapture can also be used to just get contact information to build a database.

The app allows you to input your own questions or, for ease, add preloaded options. You can also send automatic emails to everyone who takes the survey, which can include a thank you letter or promotion.

Abbey Lighting

If you require bespoke lighting solutions for your trade stand, look no further than Abbey Lighting. They are the leading designers and manufacturers of display lighting in the UK and have a plethora of different lighting options, from LED display lighting and banner lights, to LED lightboxes and illuminated lettering. Alongside exhibition lighting, they also have an extensive range of fixing and bracket solutions, as well as bulbs and lamps.


With FatStax you can sync and store hundreds of files including: PDFs, videos, PowerPoint presentations, Word documents etc. If you are in charge of a booth, you can use the app to easily find and send product information to interested parties. It can be used with or without an internet connection, handy for venues that haven’t got a comprehensive broadband set-up. FatStax can be branded with logo, brand colours, and a welcome page.

Quick Tap Survey

This is an extremely popular app and does just what the name suggests. It allows exhibitors to quickly survey attendees. Like FatStax, it does not need an internet connection. The Quick Tap Survey app is fully customisable and you can create custom surveys for any purpose, from customer to lead capture. It can be set to score surveys, assigning a weighted score to each answer, and surveys can even be designed with skip logic, asking certain questions based on the answers given.


Networking is key at trade shows, and the likelihood is you will make a lot of contacts. Often, you can be inundated with businesses cards and end up misplacing some when they all start to look the same. Not only that, but it is likely you will end up losing the one business card you needed the most.

CamCard is a free app that allows users to take photos of business cards and save the images to your phone. After you had photographer a card. CamCard uses optical character recognition to read the card data. However, you can input it manually if necessary. CamCard also enables you to add custom fields and to add reference notes to the card information.


Visual aids are powerful, none more so than videos. AirVideo is an IOS app, specifically designed for iPads, that allows you to access and stream your video library from anywhere. iPads cannot play every single type of video format and AirVideo eliminates this problem. AirVideo stores videos inside your iPad instead of converting and streaming the files. The programme supports all video formats, including AVI, DivX, and MKV. Even better, you can store videos without taking up valuable iPad hard drive space.


This may be a given, but utilising Twitter (specifically hashtags) whilst at an event and during the run up is imperative. Use hashtags and outreach to attendees, informing them about your booth and engage with anyone and everyone. If you can forge relationships before the trade show, it will ensure that a few familiar faces or other brands will visit your brand.

Twitter can also be used post-event. If is great to provide feedback to other brands and organisers, as well as a way for attendees to send comments to you.



Marketing Your Event (The Low Cost Version)

 A guest post from Aidan Henry of Brink Events (website).  Thank you Aidan.

Cost-Effective Ways to Market Your Event

Event planning and management are very important aspects of the event industry. These organizational functions are essential for any event to run smoothly and without problems. But what’s a smooth event if the venue is only half full? Event marketing is often a task placed upon the event manager/planner in addition to the original duties. Filling the venue with the right crowd is important for aesthetics, profitability, and loyalty. The following are tried and tested marketing tactics that are both straightforward and cost-effective:


  • Create Facebook event and send invites to select contacts.
  • Create an event poster and make it your profile picture. Next, tag event helpers and workers in the picture, creating added visibility among their friend lists.
  • Get close friends and contacts to send out event invites or post the event link.


  • Announce your event launch and encourage re-tweeting.
  • Run a contest offering free tickets/incentives for followers who market your event.
  • Provide one-day discounts or last minute deals according to predicted attendance levels.
  • Tweet event and ticket sale updates throughout the marketing campaign.

Mass Messaging

  • Send out e-mail message to your list (if you haven’t started one yet, you definitely need to).
  • Send out a text message blast (text message/SMS marketing is essential in this day and age).
  • Post event to Craigslist, Kijiji.
  • Message a smaller number of influential and connected contacts personally.


  • Create 1-minute promo for the event and post on your website and Facebook. NOTE: There are many freelance videographers who can produce a high-quality video at a low cost.
  • Post video to video sharing sites, including YouTube and Vimeo. Be sure to include your SEO-targeted keywords and phrases in the titles and descriptions.

Offline Marketing

  • Provide tickets to trusted sellers and participating businesses; incentivize based on sales (ex. $5 per ticket sold).
  • Distribute posters to specific business and select locations. 

This guest article was written by Aidan Henry at Brink Events, an event planning company in Victoria, BC, Canada.  Visit: www.brinkevents.ca 


Social Media to boost Event Attendance

Using social media to enhance event attendance is considered essential, but HOW to utilize the many options is a question we all face.  CVent has just released a free e-book with practical tips on integrating social media into your next event.  You can download the book of tips here:  Event e-BOOK


See you on facebook, or digg, or twitter, or stumbleupon....  


Successfully Promoting your Event Online

We all know event promotion strategies have been radically changed with the social media phenomenon. Below is an insightful guest post by Robert Grossman of Focus Creative distilling the most effective ways to utilize social media to promote your next event.  Hope you find this article as helpful as I did.

Social media strategy ideas before an event:

  • Create a Facebook Event, pulling in all your event details. This creates a central location for attendees to begin to connect and share their excitement for the event.
  • Create a Facebook Page. For larger events a dedicated page may be appropriate as a central location to engage with attendees and people interested in learning more about your event.
  • On Twitter, create an event hashtag and promote it. Encouraging dialog with Twitter hashtags is an excellent way to build buzz around an event.  Then publicize the hashtag in advance across all channels—put it on your registration page, website, and use it in every single one of your Twitter posts.
  • To encourage people to tweet - give out your hashtag and spread the word, sweeten the deal with a free pass, door prize or other giveaway for one lucky hashtag-er.
  • Post the event to LinkedIn. At a bare minimum, you can create an update that includes a few words on why you are excited for the event and a link to your registration page. Send the invite out to all your LinkedIn connections.
  • Seek out LinkedIn groups that are relevant to your event and let them know about it as well as sharing the event with specific contacts which LinkedIn easily lets you do.
  • Build your own community. For the biggest and most complex events (typically conferences), building your own community may make sense.
  • Learn where communities already are. Before the event, it’s critical to identify existing communities like those on LinkedIn, Facebook, or other forums and find out what they’re interested in. You can also use real-time search on Twitter to find out what your future attendees are talking about and hoping to gain from an event. Then use this knowledge to fine-tune the event content and make sure that it’s relevant for your audience.

Focus Creative helps fortune 500 companies and non-profits create engaging productions and presentations for sales meetings, share holder events, conferences, award shows, sales and marketing videos, training videos, post event videos and presentations.