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Entries in corporate events (2)

Wednesday
Sep282016

5 Qualities to Look for When Choosing an Event Management Company

Guest Post: Hiring an Event Management company is a herculean task particularly when there are hundreds of good event management companies.  Below are Tips to help with this process.

Irrespective of the event you are hosting, unless you have a team of professionals by your side, things are bound to go out of hand and frustration will creep in high.  We are here to assist you because it is our good professional etiquette even if it would mean trading off the tricks of the industry.  

1. People Skills – An event coordinator cannot work in isolation. Thus, it needs to have the ability of working with different kinds of people in all circumstances.

2. Time Management – Event planning and management is all about managing time judiciously to different aspects and adhering to a stringent schedule.

3. Organizational Skills – The event management company has so much information to absorb and keep the track of it right from the planning to executing stage. Information should be compartmentalized so as to avoid embarrassment in the future.

4. Effective Communication – Effective communication ensures transparency and keeps your vendor as well as client on the same page at all times. Thus, it is the most powerful and effective skill that an event management

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Saturday
Apr202013

Maximizing Your Corporate Event ROI

Planning a corporate event can cost a lot of money, be very time-consuming and take up a lot of resources. So it’s important to plan a corporate event thoroughly and think about all aspects of an event to mitigate disasters and also to get as much return on investment out of it as possible. Here’s a checklist of strategic considerations to help plan the perfect corporate event.  (Submitted by reader Sonya of Dreambooth, UK)

Objectives

It is critical to consider why an event is being held in the first place. It is really important to start the planning off with strong and credible business and marketing objectives based upon what the outcome is that you want to achieve. The event could be held to reach out to new prospects and create brand awareness in the marketplace. Or it could be to make more direct sales or launch a particular product and cross-sell a further range of products down the line.

Measurement

Once you have crystallised the objectives of the event, then you should think about the putting measurements in place that evaluates whether your event is worth the investment you have put into it; in budget, time and resource. It is always best to measure both qualitatively and quantitatively with statistics and sentiments such as number of attendees, spread of companies and sentiment towards your brand and products and if they are likely to buy from you. By putting in place measurement processes you can measure if your event is a success, needs improvement or needs to be reconsidered.

Messaging

The whole point of the event will be to bring together your clients and make them aware of your products, services and brand. Think about the perception and messaging that you will want them to take away with them, and the key messages of your company that you want to get across.

Messaging should be consistent and integrated across everything you do at the event through to how it is delivered and executed. So if you have presentations, master classes or workshops pull out the key messages that need to come across and how it relates to your business’ offering. Make sure that the messaging doesn’t come across as too promotional as this will be off-putting to attendees and they are likely to switch off.

Engagement

Having strong engagement with clients at an event is crucial. Organising a face-to-face event is all about engaging with people, forming and building relationships. Not only is it important to have strong engagement with your clients, you can also give them the platform at your event to meet and network between themselves. By networking with others, attendees will feel that their time is well spent and see value in coming along.

Make engagement more fluid by having staff introduce attendees to each other. Every employee at the event should be given a thorough briefing beforehand about the objectives and purpose of the event. You can also distribute attendee lists and set up your event so mingling and networking is easy.

Using gimmicks that help break the ice at corporate events is a great idea. More companies are hiring branded photo booths at their event that helps to create a buzz. Offering unusual promotional gifts that attendees can play with, such as yoyos, rather than standard pens, create a smile and gets people talking. Giveaways will also be keepsakes for your clients to take away with them.

If you are holding an event where seating at tables is required, then think about a table plan to maximise networking opportunities between attendees.

Sonya works for dreambooth who are a provider of branded photos booths in the UK.