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Power of Social Media at Events


Guest Post: The power of social media is crucial to successful event planning. The very possibility of enabling users to ask, respond, and communicate is key to a well executed event. We are daily witnesses of how social media can change businesses and make them stronger. Also, when planning your event - you want to share it with the target group, potential clients, and the world - for everyone to know about it, talk about it and be a part of it.

Here is what you need to know when it comes to event planning, in order for social media to work:

Make a plan. Having a plan will keep you on track. It will provide guidance and reference for everything that needs to be taken care of. Your business goals and objectives must be clearly stated if you are headed for success, together with a clear statement of why you are having an event and what it is that you want to achieve. This also includes having a plan B.

Organization is crucial for event planning and if you are not someone who is at the top of their game when it comes to organising, then you should let someone else do it for you. Hiring a professional to personalise your event is the best choice.

Social media marketing. You need someone who will lead your Facebook and Twitter campaigns. In this case, a skilled social media team is a must since they are the ones with relevant information such as statistics, likes, dislikes and current trends.

How social media can boost your event. By using social media, your content will stand out, more people will be reached and, if done properly, your content will get the human element which will make it more appealing to people. When content is familiar and seen on social networks, in addition to being shared by the right people, it gets credibility that no other advertisement can achieve. The more people see the posts, the higher reach your event will have among social network users.

Event live stream on social media. There are certain types of social media for events that you should try in order to engage your clients and broadcast the events.

UStream application will enable video sharing and embedding on your website. It is a reliable tool for effective audience reach. Your target groups must always be updated - if you provide them with regular news and information, they will become more attached to you. 

Foursquare will enhance interest generation in users by showing where specific groups of people are. Curiosity is something you can count on when it comes to event planning.

Twitter. Create a short and unique #hashtag which will contribute to drawing people’s attention to your event. The real skill is knowing how to use the #hashtag after the event is over and make the best out of it by using it in conversations and keeping the image of your business alive.

Facebook. The size of images on Facebook’s timeline and cover photos play a vital role in attracting attention. Also, use Facebook to share real-time updates. This kind of calling to action will result in interaction, which again is something you are aiming at.


Instagram. Businesswise, it is very important to keep uploading pictures on Instagram since 65-85% of people are visual learners. What does this mean? It means that the chances for your event to be noticed, remembered and talked about are higher if the content is presented through pictures. In addition, Instagram is becoming increasingly popular when searching for ideas and, next to Pinterest, it is one of the first social media networks younger users will consult. Nevertheless, it enhances the important notion of interaction.


Evenstagram web application and stre.ma cloud-based web application offer social media feeds for your events. These also include projecting your videos and feeds on large screens, together with some new features such as animation options.


We are visual beings and we are mainly communicating through visual content. Visual content quickly affects our feelings, which in turn affect our decision making. The statistics tell us that viewers spend 100% more time on pages with videos on them and that visual content results in up to 65% more engagement, at least as far as Facebook is concerned.



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Reader Comments (3)

Great blog. It's so true, social media nowadays has become an invaluable tool to event marketing. It's important for event companies to make the most of their social media platforms in order to engage a wide audience!

February 24, 2015 | Unregistered CommenterSophie

I couldn't agree more with this article. social media can be very powerful when used properly. It's a great way to communicate in real-time (especially if there are crucial changes to the program which needs to be communicated).

March 12, 2015 | Unregistered CommenterAndrew Maxwell

Nice Share. It true that social media is a very powerful tool

April 9, 2015 | Unregistered CommenterDeepa

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