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Brides: How to Get Over Wedding Anxiety

Guest Post:   If you are working alongside a wedding planner for your big day, then undoubtedly, you can totally relaxed about things going without a hitch. However, for some upcoming brides, anxiety can really interfere with the enjoyment of the experience – just the thought of the day itself, far from being pleasurable, can result in unpleasant feelings and sensations, including a racing heart rate, dizziness, or incessant worry that something will go wrong. In a way, some level of anxiety is to be expected – after all, this is the event you have dreamed of for a long time, a celebration that requires a considerable financial and personal investment. Therefore, you want it all to go smoothly. If you find, however, that anxiety is persistent and intense, considering the following ways to bring your stress levels down in the lead-up to your wedding:

  • Plan, plan, plan: Successful events ultimately come down to good time management. Rely on a highly skilled planner, who can anticipate any problems and nip them in the bud. There are numerous wedding apps available that will also help you organise everything from the invites to RSVPs, photographs, important dates, etc. It is so easy to accomplish all you need to do if you divide the event into smaller goals to be accomplished every day or every few days.
  • Delegate: Most of us have at least one or two trusted family members or friends that we know are responsible enough to take on tasks we delegate to them. Have these people do the follow-up work for you, for instance, ringing suppliers to ensure that deadlines are being met. If you know someone with excellent taste, they can also help you out by selecting different designs for everything from table décor to invitations, flowers etc…

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5 Must Have’s when ordering your Wedding Stationery

Guest Post: The not-so-new age of digital everything can still be rather intimidating, especially ordering your most important invitations. Entering your personal information onto the world wide web is almost always going to be slightly questionable and purchasing products online almost always leaves room for disappointment - we know, but in case you didn’t notice… we said almost always; which means there is hope yet! Hope for a flawless online transaction - start to finish.

Due to their love it guarantee, custom ordered samples, and all of the design freedom a bride could ask for - Basic Invite is breaking that mold and putting the always in almost always! Here are 5 must have’s in ordering your wedding stationery online and proof that Basic Invite has you covered!


Color Options

Not just color options, but unlimited color options! Basic Invite let’s customers change the color of each and every aspect of their stationery including text, template designs, and even the card color itself! And with over 180 color choices there are endless mix and match options resulting in the perfectly curated card for any style or theme.


Instant Previews

With so many customization

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Ideas for an Eco Friendly Wedding

Guest Post:    One of the wisest things we have read about increasing environmental awareness, is the importance of making it fun!  There is no need for an environmentally friendly wedding to be boring, drab or shabby. Rather, many wedding stylists and planners are embracing the eco vibe, owing to its innately chic appeal. If your heart is colored green and you wish to share this aspect of your life with guests at your wedding, consider these eco friendly ideas:

Give plants away as your wedding favor: Many future brides and grooms rack their brains trying to come up with exciting presents to thank their guests for sharing their big day with them. Some go to considerable expense, giving away crystal works of art, accessories and jewellery. Why not give away a small plant of choice (preferably a sturdy plant like a cactus), jazzing it up with a personal message in each plant? Give it a chic spin by presenting the plants in a mini wooden pot, and use a romantic font for your message. Additional eco-friendly favours include local gourmet products (think raw chocolate, small pots of honey or macarons), recycled stationary, or locally made, recycled décor items.

Do away with paper: You may have opted for paper invitations, and if you did, we hope you chose seed paper! Guests plant the paper and soon, wild flowers begin to bloom in their gardens! You can continue to save paper at the wedding itself, of by foregoing printed seating lists and menus. We recently saw crystal used for this purpose – with all menus and information written on crystal blocks and displayed at the venue and on the tables.

Go local with the flowers: The green lifestyle is all about relying on local, seasonal products and this applies to your bouquet,

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5 Qualities to Look for When Choosing an Event Management Company

Guest Post: Hiring an Event Management company is a herculean task particularly when there are hundreds of good event management companies.  Below are Tips to help with this process.

Irrespective of the event you are hosting, unless you have a team of professionals by your side, things are bound to go out of hand and frustration will creep in high.  We are here to assist you because it is our good professional etiquette even if it would mean trading off the tricks of the industry.  

1. People Skills – An event coordinator cannot work in isolation. Thus, it needs to have the ability of working with different kinds of people in all circumstances.

2. Time Management – Event planning and management is all about managing time judiciously to different aspects and adhering to a stringent schedule.

3. Organizational Skills – The event management company has so much information to absorb and keep the track of it right from the planning to executing stage. Information should be compartmentalized so as to avoid embarrassment in the future.

4. Effective Communication – Effective communication ensures transparency and keeps your vendor as well as client on the same page at all times. Thus, it is the most powerful and effective skill that an event management

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Finding Event Entertainment:  GigSalad

When you need an entertainer for a special event, a band, a magician, a face painter - where do you turn?  Word of mouth is always my favorite referral system but sometimes you need to cast a wider net.   GigSalad is a nationwide directory of event entertainers.  You can search geographically and then narrow down the type of act you're looking for.  You'll see a photo of the artist, can read recent reviews and communicate directly through the GigSalad Platform.

As a precaution, booking through GigSalad provides you with assurances and insurance around the booking for a very small fee.  

We were looking for an acoustic guitar player for a celebration in Arizona and easily found the perfect artist for our event:  Ron Lankford (   After sending an inquiry, he quickly wrote back and we were able to hear samples of his work and have an accurate quote within hours.

Hope Gig Salad (site) can help you with your next special occassion.  



Top 10 Remarkable Apps for Producing Well Branded Events

Guest Post from Felicity Ellewood: When planning to exhibit at a trade show or event, it is easy to get drawn into the idea of grand audio visuals displays and flashing lights. Inevitably, you want to stand out from the crowd to attract swarms of interested attendees, but, being overzealous with the gimmicks can have many recoiling. Often, those who end up in planning chaos without considering visual consistency often end up tarnishing their brand.

Luckily there are a multitude of companies and apps to ensure your brand has the best chance of wowing the crowds at trade shows and can help not only brand identity, but logistics and outreach as well.

Nomadic Display

Having worked with the likes of Kellogg’s, PayPal and XFactor, your trade show stand is in safe hands with Nomadic Display. Their options are endless and include display designs, scalable designs, inline displays, and back wall displays. There isn’t any Nomadic cannot help with, from providing lighting, kiosks, and counters, to banner stands, media holders and shelving. No job is too big or small for the world’s leading producer of exhibition displays. The company has display options available to rent or to buy and they also offer a range of exhibition services. Service co-ordination, event management, and graphic design are also desirable extras for tradeshow exhibitors.


We have all seen gym-goers and Apple fans sporting wearable technology. However, the idea behind these gadgets has created an innovative tradeshow solution for data collection. Poken has taken the very fashionable lanyard and nametag combo and given it the ability to hold data.

Small data collection devices are put in the hands of both exhibitor and attendees and with a simple touch, data transfer is swift. Exhibitors can place their content laden devices anywhere in their booth, allowing the visitor a hassle-free way to download content for later.


Checking emails, taking photos, and obligatory tweeting can often leave attendees with drained mobile batteries. Having a phone charging station is not only the epitome of exhibition fashion, but also guarantees a visit from attendees in the afternoon. Device Charger is one company renting out a variety of charging stations to fit different spaces. In the eyes of event-goer, a charging station is like a desert oasis.


iCapture is a survey and lead capture app utilised by businesses of all sizes. It allows exhibitors to match the look and feel of the app to their brand’s visual identity and set up custom surveys. iCapture can also be used to just get contact information to build a database.

The app allows you to input your own questions or, for ease, add preloaded options. You can also send automatic emails to everyone who takes the survey, which can include a thank you letter or promotion.

Abbey Lighting

If you require bespoke lighting solutions for your trade stand, look no further than Abbey Lighting. They are the leading designers and manufacturers of display lighting in the UK and have a plethora of different lighting options, from LED display lighting and banner lights, to LED lightboxes and illuminated lettering. Alongside exhibition lighting, they also have an extensive range of fixing and bracket solutions, as well as bulbs and lamps.


With FatStax you can sync and store hundreds of files including: PDFs, videos, PowerPoint presentations, Word documents etc. If you are in charge of a booth, you can use the app to easily find and send product information to interested parties. It can be used with or without an internet connection, handy for venues that haven’t got a comprehensive broadband set-up. FatStax can be branded with logo, brand colours, and a welcome page.

Quick Tap Survey

This is an extremely popular app and does just what the name suggests. It allows exhibitors to quickly survey attendees. Like FatStax, it does not need an internet connection. The Quick Tap Survey app is fully customisable and you can create custom surveys for any purpose, from customer to lead capture. It can be set to score surveys, assigning a weighted score to each answer, and surveys can even be designed with skip logic, asking certain questions based on the answers given.


Networking is key at trade shows, and the likelihood is you will make a lot of contacts. Often, you can be inundated with businesses cards and end up misplacing some when they all start to look the same. Not only that, but it is likely you will end up losing the one business card you needed the most.

CamCard is a free app that allows users to take photos of business cards and save the images to your phone. After you had photographer a card. CamCard uses optical character recognition to read the card data. However, you can input it manually if necessary. CamCard also enables you to add custom fields and to add reference notes to the card information.


Visual aids are powerful, none more so than videos. AirVideo is an IOS app, specifically designed for iPads, that allows you to access and stream your video library from anywhere. iPads cannot play every single type of video format and AirVideo eliminates this problem. AirVideo stores videos inside your iPad instead of converting and streaming the files. The programme supports all video formats, including AVI, DivX, and MKV. Even better, you can store videos without taking up valuable iPad hard drive space.


This may be a given, but utilising Twitter (specifically hashtags) whilst at an event and during the run up is imperative. Use hashtags and outreach to attendees, informing them about your booth and engage with anyone and everyone. If you can forge relationships before the trade show, it will ensure that a few familiar faces or other brands will visit your brand.

Twitter can also be used post-event. If is great to provide feedback to other brands and organisers, as well as a way for attendees to send comments to you.



Beautiful Bouquets, Selecting Wedding Blooms for Brides

 How To Choose The Best Blooms For Your Wedding Day - Guide For Brides
Every bride dreams her wedding to be unique and a memorable one and like all the other plannings and the decisions, choosing your wedding flowers is also an important and exciting decision you need to make. 

A wedding can not be the same without flowers. Every bride has its own specific taste and personality and wishes to reflect her style in the wedding flowers from fragrance and color to style and mood and the final memories in the wedding pictures and photo album. Moreover, your wedding bouquet is the final touch to your gorgeous gown and a beautiful wedding bouquet will surely enhance your wedding dress and provide the finishing touch to this very special day.

In the beginning, it may seem overwhelming, so here are some important tips from an expert to help make choosing your wedding flowers easily:

Start By Looking Through The Bridal Magazines and Books That Focus On Flowers
If you don’t have an idea of the types and colors of flowers you’d like to have on your wedding day, you can simply look out for a bridal magazine with nicely photographed flowers can be a smart way to start and getting an idea of what exactly you like and you want. Additionally, take a tour to your local botanical garden or a Greenhouse to grab a real feel of flowers and understand the significance of various types of blossoms. Also, ask some of the local florists for the flowers delivered today and try to practice small floral arrangement.

Determine Your Budget
Before you get attracted to the high-end pictures of the exclusive floral arrangements, do the sums. Some of the projects might not seem realistic if you’ve budgeted for everything else. So, its a good idea to figure out the amount you’re going to spend on the wedding flowers and turn your dreams into reality. If you’re all set to hire a florist, discuss the extent of your budget with him to let him select the flowers accordingly.

Consider The Color Of Your Flowers
Colors play a pivotal role in the wedding flowers. The colors chosen should complement your style, the bridal gown, the wedding theme and the clothing of rest of the bridal party members. Colors chosen according to their season availability will give a great impact to the smaller floral pieces as they will cost less. Moreover, think about the venue or the place of the wedding ceremony and consider the flowers that contend in the room or an outdoor area. For instance, here are the popular choices of flowers by colors:
Pink - Peony, Rose, Carnation, Tulip, Protea, Boronia and Lily
White - roses, sweet pea, camellia, stephanotis, gardenia, orchid, lily, jasmine and sundrop
Yellow - sunflower, daffodil, lily, tulip and freesia
Red -
 dahlia, gerbera, rose, poinsettia and amaryllis

Select The In-Season Flowers
Season plays an important role while selecting the wedding flowers because including the non-season blooms will increase the costs and the complexity. And, if you’re deciding to go for the locally grown productions, its hard to have them flown in. Here are some of the popular flowers mentioned along their seasons:
Summer Flowers - Carnation, Anthurium, Gypsophila, Lily, Magnolia, peony, rose and sunflower
Spring Flowers - amaryllis, daffodil, freesia, gerbera, lily of the valley, orchid, ranunculus, stephanotis and sweet pea
Fall Flowers -
 aster, agapanthus, clematis, daisy, hosta, hydrangea, passion flowers and pinks
Winter Flowers - camellia, euphorbia, iris, nerine, pansy, poinsettia, snowdrop, tulip
All-Year Round Flowers - calla lily, carnation, gypsophila, orchid, protea, rose and tulip

Consider The Venue While Selecting Flowers
Considering the place or the venue of your wedding, you’ll be able to design a plan for which flower arrangement you’ll be placing at what place. Moreover, its important that you give a unique design and look to each setup to seem as if specially created for the bride and her swag.

Final Tip:
Remember, selecting the flowers for your wedding is your personal decision; and as your preference is the most important part, it requires you to have a basic knowledge of what works well for the theme you’re choosing and whether it suits your budget.



Inventive wedding ideas: Choose a venue that's entirely out of the norm

Guest Post: Your wedding is one of the biggest days of your life! It is a day that will stay with you forever and should always bring back happy memories. However the cost of the average wedding is now firmly in the five digit range, this can make it difficult to achieve all your aims for your big day.  The answer is to think outside the box! The following ideas are all ways if adding that extra sparkle to your day; without costing a fortune:

Make Your Own Parade!

Everyone loves a parade, the atmosphere is always cheerful and people love the show. If your wedding venue and your reception venue are not too far apart then consider hiring a local marching band and getting them to lead the procession of you and your guests from one location to the other. You will probably need permission from your local authority but it can be an excellent way of getting everyone involved and introducing a carnival atmosphere to your big day. The band should even be able to play a few songs that everyone knows to enable everyone to sing along! 

 Moss Topiary

Summer weddings are excellent for almost guaranteeing the sunshine and having a big, outside wedding. However, the heat of the sun can be a killer for cut flowers and even the nicest or biggest of bouquets can quickly wilt. One answer is to cover a wire frame in moss and create moss topiary. It can be used in a small scale as the centre piece of the table decorations or you can have huge moss animals dotted around the grounds to provide a dramatic effect. There will certainly be no problem with wilting flowers!

The Cake

The traditional fruit cake on several layers is no longer a necessity. Many people prefer to go with a savory choice or something a little different. A stack of cheese wheels garnished with grapes and foliage can make just as stunning an effect but can be eaten or farmed off easier. It is also possible to make the cake a fare more ornate affair by decorating the space around it; forcing people to draw their attention to it.


Pictures have always been a great way of remembering your special day; however there are now a few options which can improve on this. Your wedding ceremony can be filmed and played back on special video tables; effectively tables which have screens and video player built into them. You can also set up a video camera to have people leave you video messages rather than sign a guest book. It is even possible to leave a few video cameras around the reception which will allow guests to film parts of the party which you would otherwise not see.  

The Venue

The traditional venue is a beautiful room or some huge garden with gazebos and beautiful grounds. In fact, it is possible to have a reception almost anywhere! If it is a bit different to the norm then you will create a memory which lives with everyone for a very long time. Consider an apple orchard on a hot summer’s day, or even amongst the vines in a vineyard.  Alternatively you may have a good sized hill or mountain which will allow you and your guest’s one of the most fantastic view possible.

The Ring Bearer

You are probably familiar with the sweet child or pet carrying the ring up the aisle. However, this is a fantastic opportunity to add a new spin onto this important part of the wedding.  A young lad can be dressed to look like a secret agent, with your ring inside a special box.  Alternatively the ring cushion could be replaced with a hand crafter ring box; this could be incredibly personal and remain with you forever.

Have a Picnic!

Surprise your guests by choosing an outside venue, on a beautiful summer’s day, and setting out blankets and picnic hampers for all your guests. Every couple can be intimate while enjoying the setting and ambience of the occasion.

When it comes to a wedding, nothing is out of bounds; you are only limited by your imagination!

By Daniel Lewis and


8 Creative Valentines Ideas

 Happy and excited, aren’t you? The day of celebrating love, Valentine day as we call it, is coming closer. Before I share you some real cool ideas on v-day decoration, let me burst some myths first. V-day isn’t just about romance; you can also rekindle your love for the kids, family, and friends. Breaking off the years-old traditions, get gear up to celebrate this 14th Feb in a real fun and inspiring way.

Here are 8 brilliant ideas for valentine day decoration that will draw in cheers and mesmerizing accent for the day, contributed by Mary Johnson, thank you!

Frame Your Heart



Creating this 3D heart frame isn’t that difficult! You will need a photo frame, a magazine with images of colorful flowers, a scissor or a paper cutter, a piece of fabric and a glue stick. You may already have all these things in your home. Once you gather all essential supplies, get a detailed guide on how to make a heart pattern from magazine papers and frame it beautifully as seen in the image above. The V-day will be here soon, so start out with your decoration idea ahead of time and open your heart pallet for your sweetheart!  


Let the table do talking!


If you want to create a picture-perfect table setting for the V-day and in case you are a bit inclined to red color, this table decoration idea is a must-try. Get balloons, roses (no matter if real or faux), covers for the chairs, candle holders and napkins to give V-day touch your dinner table; buy all these stuff in red! You can also make it a pink, white or a mix color theme based on your taste and imagination!

Turn the Mason Jar into a Candle Holder 

 Have some mason jars in your kitchen? Well, you can use them to make an adorable candle holder for this V-day celebration.  In addition to jars, you will need knife, tape, black chalkboard spray paint and flameless LED candle. If you don’t have any of these supplies at home, you will easily find them in your nearby hardware store, supermarket or grocery store.


Create a Cozy Setting Using Lights

Use Led strings or LED rope lights to light up the whole house; this will look spectacular and make you feel magical. You can also look for heart shaped LED displays for your valentine day décor. When illuminated, Led string lights can transform any usual space into a dreamy wonderland.   The lighting makes ambiance cozy and romantic. And unlike candles, LED lights have no risk of heating up or fire. But they will surely set your mood on fire!


Get Your Wall the Heart Vases



Hang a cluster of heart shaped vases and put some fresh flowers inside for stunning aesthetics. Present this epic design to the queen of your hearts and she will fall in your love once again. You can either look for heart shaped vases online or try making them on own using soft fabric. Instead of real flowers, you can also use faux flowers in a beautiful color pallet.


Craft a Valentine Mantel Display  

With red hearts, flowers, balloons and every other decoration item in red, don’t you think it would be too much red on display? Well, you can think of creating a Valentine’s Day mantel display in white theme then. Create paper hearts and leave them hanging with a very thin  thread; next, you can use cardboard to create the letters as shown in the image. You can paint the wood white or wrap it up with white paper.


Put Hearts on the String!

This is a quickest and simplest V-day craft idea. Yet, it will amaze you with its visual appeal. You just need to have colorful paper, tape and pen or chopstick to make paper-heart garland as shown in the image.



 Put Together Love Notes in the Wreath

How about creating a valentine day special wreath on own? Get your love message cards, tape, clothespins, colorful fabric and wreath frame ready. Get the detailed tutorial on how to make this DIY wreath holding your precious love notes! You can put this wreath on a table or hang it on the front door. It will make a fabulous display!




Happy Valentine’s Day in advance! 


8 Free Apps for Every Event Planner 

There are so many apps out there for event planners, it's nice when someone takes the time to evaluate and recommend their top picks.  Just sent in from Ireland, we have an infographic to share with 8 Free Apps Every Event Planner Needs.  Hope you find a nugget in here.  Thank you Jason Michaels of Black and White Events. (

Infographic Link


3 Secrets of Mastering the Art of Event Planning


So a great way for an event planning company to make life easier is to ask the client as many questions as possible – having a clear idea of what the client wants will not only help you develop concepts around the event, but will also help to avoid situations where you have to re-do parts of the event because your and the clients’ visions were non in sync.

Also, don’t forget to consult with the client not only initially, but throughout the event production and theming process as well. While you may not always go with his exact vision, since you are the expert after all, communicating ideas usually generates the best results.

Leverage Time

While most people would probably agree that being able to manage time is important, actually applying good time management principles when organising events can be really difficult.

Usually, to really get good at leveraging your own time, experience in the field is required, but a good start is to track your activities, plan them ahead, and, perhaps most importantly, to pinpoint key areas that you are truly good at and focus on them, building everything else around them.

One thing you can (and always should) do when taking on an event management project is make sure that you have enough time to execute everything properly. Giving yourself a head start to put the event together is perhaps the most important detail that can mean the difference between success and failure.

Don’t Be Afraid to Delegate

Finally, as you’ll discover as soon as you start crafting your first event, you can’t handle every little detail of the event yourself. In fact, it’s a fair statement that while you may be in charge of the “big picture” of the event, the lion’s share of the grunt work actually gets executed by the people that you employ.

So an essential skill every event planner simply must possess is being able to efficiently delegate tasks while still ensuring that everything gets done right. This basically boils down to selecting the right people for each job and giving them clear, concise and precise directions at what needs to be done. It doesn’t matter if the florist is world-renowned – you have a vision of what you need, and the florist needs to execute it, or else he/she is not the right fit.

An additional perk of delegating tasks is actually being able to focus on the things that you feel you need to do yourself, or just the things that you really enjoy doing and/or are really good at.


Event management is a skill that is slowly acquired only with years of experience. But even novice event planners can organise great events that can be a hit every time, if they learn to always communicate with the client, manage their time and efficiently delegate tasks.

Author Bio:-

Sarah Hill is a professional blogger and creative content writer. She works as a Marketing Manager @Group Se7en Events. Group Se7en Events are leading events planners in London & conference organisers, delivering global meeting and free venue finding service.

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7 things to include in your event staff brief

We all are aware the only way to a smooth event is with a well briefed team.  Guest writer Madre Visser of London shares some helpful tips below for briefing your events team.  Thank you Madre!

Staff Entrance and Meeting Points

Provide staff with the exact meeting point or staff entrance for a venue or event. Some hotels have hundreds of employees and will often have a separate staff entrance. If you require staff to enter through the assigned staff entrance it is essential to let them know.

Some events may take place at a large venue or site, so staff will need specific direction. It is useful to highlight the best transport links for the event location, distinct landmarks or even exact walking instructions. This minimises the risk of staff getting lost or spending a long time finding the venue which may cause them to be late. 

  1. On-site contact

Sometimes it may be that the person who booked the staff is different to the person who will be managing them on site. Therefore it is important to provide the name and number of an on-site contact so that the staffing provider can relay information across to exactly the right person. The on-site contact would need to be alerted in the event of staff members running late, sickness of staff members or sending additional staff.


  1. What is the event

For staff to build a clear picture of their day ahead you should provide them with details about the event. Include the details such as number of guests attending, the style of service that will be followed, and what the event is in aid of. Knowing what the event is can allow for staff to realise the profile of the clients and the level of service that will be expected. If your event is very high profile and needs to be kept a secret, you need to let the agency staff know about any confidentiality clauses. They will then ask the staff not to share anything on social media prior to your event.


  1. Event Schedule

From a staff member’s point of view, it’s really useful to know what the schedule of an event is so that staff know where to be and at what time. It also gives them the opportunity to gage how long they have to complete tasks. This in turn improves the independent working and efficiency of staff members and reduces your need to keep prompting them on what tasks to complete next.


  1. Staff Uniform

If you want your event to look really professional, uniformity and presentation of staff are a great aspect to consider. From head to toe you can decide how staff should present themselves. The obvious points to consider are trousers or skirt, black shirt or white shirt, branded clothing, does the venue have a uniform scheme that should be followed. Points which are often overlooked regarding female staff include how female staff wear their hair, their level of make-up, jewellery, perfumes. When considering male staff, think about their facial hair, jewellery and aftershave. The level of presentation of staff will really impact on the overall quality of the event.


  1. Break Policy

Staff are legally entitled to have a 20 minute break for every 6 hours they work. These breaks are an opportunity for staff to have some time out and to recharge their batteries in preparation for the next few hours of working. So staff are prepared, it is also good to know whether a meal will be provided during their break or if they should bring their own food to eat. Staff feel appreciated when they are clear about their break and meal entitlements. Providing meals proves to increase staff productivity as they feel valued. The staff should also be informed beforehand as to whether their break will be paid or unpaid.


  1. Health and Safety

Staff can be requested to work at some obscure events where they may be expected to carry out unusual tasks. In these situations health and safety documentation may need to be given to the staff. This is vital so staff know what regulations to follow in order to ensure their safety.


Tick all of these boxes and you can be sure to avoid staffing-related issues at your event!


7 Tips for Successful Corporate Events

Guest Post from London, Thank you Reno:  

A good event can build brand awareness, improve your relationships with the people you do business with, and even help you forge new relationships. Make the most of your next event with these seven simple tips.

Set Clear Objectives

It's important to set clear goals even before making any other event decisions, because your objectives are going to define what kind of event will be most suitable. Other important factors include your target audience profile, the particular impression you want to make, and what you want attendees to get out of the event.

Consider a Collaboration

If you're the owner of a small business or start-up you may be thinking that an event is way out of your price range, but collaborating with one or more businesses that are relevant to your industry might help you get there. That means you get to share the expenses and the workload, and perhaps even hire an event company that can help you create a truly unique event. If you do decide to collaborate with one or more other businesses, be sure to use effective event branding to make sure that each business has is represented in advertising and other materials.

Get Organised and Get Help

There's a huge amount involved in putting on a successful event, and most people don't realise just how much work is required. Setting a budget and date, finding an appropriate venue, locating sponsors and speakers, selling tickets, promoting the event, decorating and setting up the venue, providing refreshments, and creating take-home material are all on the agenda, and time-consuming. Especially if you're new to events, collaboration can definitely be useful, or even just enlisting the help of a member of staff who can take on some of the workload.

Promote through Appropriate Channels

Who's your target audience? Once you know the answer to this question, you'll know where to advertise your event. Facebook is a great medium for this, but don't forget Twitter, email, blog posts, and press releases. Get the word out face-to-face with customers and clients, suppliers and other professional contacts, and encourage your staff members to do the same.

Create Attendance Incentives

Advertising isn't enough on its own, it's also important to provide some attendance incentives that will get you a good-sized audience. Interesting speakers, or an unusual event theme or venue can be great talking points that pique interest and boost attendance. If there's something particularly interesting or unique about your event, you're more likely to get people not only attending, but also encouraging friends to attend.

Provide Take-home "Gifts"

Event attendees love getting freebies, and they don't have to be expensive to be effective. Product samples, promotional items, and information packets can work well, serving to create a good impression of your business as well as reminding people of the event and your brand.

Create Avenues for Getting Feedback

There's still work to be done after the event is over. You can generate more publicity by writing an email for your subscribers list, publishing a blog posts and videos, and updating on Facebook and Twitter with information about the highlights of the event. You can also provide attendees with a short and simple questionnaire, or enclose a feedback form in your take-home information packet.

Author Bio:

Reno Macri is a Director of UK based exhibition company Enigma Visual Solutions, specialising in stand design & build, graphic productions, event signage and event branding services. He specialises in exhibition and event management. He would love to share his insight and thoughts on latest experiential marketing ideas. Feel free to connect with him on Twitter.


Top Successful Ways to Market Yourself as an Event Planner

Guest Post from London based Event Manager Sarah Hill. Thank you Sarah.

Being a good events planner required a lot of knowledge and skills, as well as a knack of thriving under the most stressful conditions.

But even if you have what it takes to create beautiful events and handle any crisis that might arise, you’re still not guaranteed that clients will start lining up behind your door, begging for your services. The hard truth is that the event production industry is one of the fiercest out there – its foundation lies largely on the relationships, therefore breaking in is really difficult, even if you’re very talented.

The only way to really stand out and start attracting clients is to market yourself aggressively, but doing so without turning people off can also be a challenge.

So how should you market yourself as an event planner?

There are many aspects that need to be utilized properly in order to achieve good results, but here are the essentials that are the focus of most successful event management professionals out there:

Networking is a Continuous Process

As was said before, the events agency industry is largely based on long-term relationships.

Therefore your main tasks when starting out is to get to know as many people as possible – you must treat each new acquaintance as a marketing opportunity. This means not only telling what you do, but also having developed a strong “elevator pitch” and being able to show your expertise in the field, if need be.

This will go a long way in making people remember you when they need some help with organizing an event – making an impression of someone who knows his way in the events planning industry is half the work in getting clients.

Another part of it is sharing your contact details – have business cards ready and leave them to people that you believe might someday need your services. You’d be surprised how far a professionally designed and made business card can go in creating a good impression of a professional.

Other networking methods involve developing relationships with venues and suppliers – they consistently work with people that are putting together events, and if you have a good relationship, they might just recommend you as an events planner who could help.

Strong Social Media Presence is No Longer Optional

If it was 1999, you might get away with simply handing out business cards and hoping to end up of as many rolodexes as possible.

But since we now live in an age ruled by technology and social media, the simple truth is that if you’re not prominently visible on the web, you will not be taken seriously as a professional in the event management industry.

Having a website, a Facebook page, a Twitter feed and, perhaps most importantly, a comprehensive and complete LinkedIn profile goes a long way in showing that you’re a professional that knows how to form his image, has experience, as well as people that follow him.

Also, sharing valuable content about the events industry can build up your status as an authority in the field and can even, over time, turn you into a household name in your area.

Nurture Your Relationships

So, you’ve done a good job in networking both online and offline, and now have a solid list of acquaintances, colleagues and clients.

While that’s great, you can’t forget that there are always new event production managers trying to break into the industry, and you have to make sure you don’t lose your clients to someone who is more aggressive.

Luckily, you have an edge, since you have a longer relationship with them, but it’s important to make sure you always keep an open line with your business contacts – even sending an occasional email or postcard can go a long way in making sure you’re on their mind the next time they are organizing an event.



In an industry that’s as fierce as events planning, it can be very difficult to break into, as well as stay successful and in business.

But consistent networking and marketing efforts, as well as a strong presence online can help to build affiliations that can be nurtured into long-term, mutually beneficial relationships that guarantee your place in the industry, no matter how competitive it might get.


Author Bio :-

Sarah Hill is a professional blogger and creative content writer. She works as a Marketing Manager @Group Se7en Events. Group Se7en Events are leading events planners in london & conference and incentive travel management company, delivering global meeting and free venue finding service.



Considerations for Planning A Great Alumni Event

Post written by Chad Reid, thank you Chad!


I still remember the day I was asked by my Ohio-based alma mater to volunteer my time to plan regional events in the San Francisco Bay Area. It seemed like a no-brainer: I loved my college experience, I never turn down an opportunity to network, and I had loads of previous event planning experience. Churning out well-attended events in the Bay Area was an easy proposition, I figured.

Well, I was wong.

My first “event” was an unmitigated disaster. I had roped off an entire section of a large restaurant, set up an event sign-in table, had raffle giveaways, table-top decorations galore and an RSVP count that featured a respectable sum of 13 people. However, of those 13 RSVPs, only one showed up on the day of the event. And he showed up halfway through.

What I hadn’t taken into account was the inhibitive start time (9 a.m. because of a basketball game airing on TV, but played three time zones later), and the fact that the game overlapped with a ravenously popular annual San Francisco event. I was doomed from the start, but never even realized.

Here are a few tips to make sure your alumni event planning is a smooth process.

Plan Months, Not Weeks, In Advance

Calendars fill up quickly. Consider two months to be the minimum amount of time to send an invitation for a large-scale alumni event (wine tasting, paid tickets to an event), and six weeks for a smaller gathering (happy hour, game watch party). And make sure to check other events calendars to make sure nothing’s conflicting with your event for the day. Marathons, major sporting events and parades will take the air out of any alumni gathering.

Use an Online Survey to Gather Valuable Feedback

This is really important. Attendees, or invitees who’ve never attended an event, won’t always tell you honest feedback if you ask directly. But an anonymous survey can reveal extremely important insights. Ask open-ended questions, like “What types of events do you like?” or “What would you improve?” I was surprised with my initial results but also thankful to have received honest, often-critical feedback from people whom I’ve been inviting to alumni events. Most surveys are easy to set up, and a lot of them are free.

Send Thoughtful, Individual Follow-up Emails

Even if you go way out of your way to create an event, putting your own volunteer time, money, and stress in to make it happen, consider that everyone who showed up came of their own volition. During an event, take the time to talk to people individually. Thank them for showing up, ask them about themselves and their story. When you get back home, make sure to send them a nice, brief note thanking them for taking the time to show up to the event. It makes them feel special, and makes them far more likely to show up to the next one.

Promote Events on Social Media

Social media isn’t just for the millennials anymore. One thing I’ve learned is that Facebook engagement regarding events is far greater than email. It actually feels like a community, strangely enough. Make sure to post great pictures of any gatherings, ask discussion questions, and occasionally share neat tidbits about the old alma mater. Building a sense of community is key, and it’s never been easier using the social tools at your disposal.

Have you ever planned or attended an event put on by your local alumni chapter? Any tips that we missed? Let us know in the comments below!  

Chad Reid is head of the alumni chapter for the University of Cincinnati in the San Francisco Bay Area, and Director of Communications for JotForm. When he’s not working or planning the next great alumni event, he hangs out with his girlfriend and three cats in Oakland, California.


10 Questions You Should Always Ask Your Limo Company

This article was submitted by Echo Limousine. They are the best-rated limo service company in Chicago, providing reliable and dependable car service with a wide range of customized packages suited to any needs and events. Thank you for your submission.

Planning the details of a big event is both exciting and stressful. Catering, decorations, and attire - all must be carefully considered and determined well in advance. And then there is the matter of transportation - in a stylish limo.  Unless you are an event planner by trade, it may be difficult to pull all of these pieces together into a seamless, classy event.  So we compiled this list of 10 basic questions for you to ask your limo company - before putting money down!

1. What training requirements do you have for your drivers?

Most states require limo drivers (their official title is chauffeur), to have a chauffeur's license or permit, in addition to their regular class D driver's license.  If your limo ride will take you across state borders, the chauffeur is required to have a chauffeur's permit in that state, as well.

2. What attire will the driver arrive in?

Many companies require a certain dress code for the chauffeur, as they will be publicly visible when they arrive at your event. . All of our Chicago Limousine drivers are professional and dressed appropriately. There are, unfortunately, all too many horror stories of casually dressed, disgruntled, or even intoxicated limo drivers who have turned up to try to escort a shocked wedding party to their reception.

3. What Models do you offer?

There are many different kinds of limousines - from the basic stretch limousine to an SUV-based model.  Inquire about the make, model, and year of the limos offered by the company.

4. Can I request a certain model?

Often, a limousine company will offer several different models under the same price blanket or passenger capacity. If you have a preference, be sure to specify which model you would prefer to use.

5. How many people can I bring with me?

Limousines come with a predetermined passenger capacity. 

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Stripe Payments for Events

Have you heard of Stripe?  The San Francisco payment solution has made it easy for thousands of event organizers to collect payments online.  From charity golf tournaments, to school fundraisers to charity dinner tickets it's easier (and less expensive) than ever to collect your payments online.

Setting up a Stripe account takes less than ten minutes.  There are no hidden fees with Stripe - 2.9% plus $.30/transaction is all it takes to process a card.  Once you have a Stripe account you can tie it into your custom a la Reg event forms with one step (below) to begin collecting registrants.  Voila, your event now accepts online payments. Psssst:  Both Stripe and a la Reg work well with moblie phones...

  Stripe's Pricing Page:


Screen shots of an a la Reg Payment Integration with Stripe:  


In Step Four enter your Stripe credentials

Completed a la Reg form:

Custom forms for events from a la Reg

You can build your own a la Reg forms or request a custom form be built for your event.  Visit: or e:



Power of Social Media at Events

Guest Post: The power of social media is crucial to successful event planning. The very possibility of enabling users to ask, respond, and communicate is key to a well executed event. We are daily witnesses of how social media can change businesses and make them stronger. Also, when planning your event - you want to share it with the target group, potential clients, and the world - for everyone to know about it, talk about it and be a part of it.


Here is what you need to know when it comes to event planning, in order for social media to work:

Make a plan. Having a plan will keep you on track. It will provide guidance and reference for everything that needs to be taken care of. Your business goals and objectives must be clearly stated if you are headed for success, together with a clear statement of why you are having an event and what it is that you want to achieve. This also includes having a plan B.


Organisation is crucial for event planning and if you are not someone who is at the top of their game when it comes to organising, then you should let someone else do it for you. Hiring a professional to personalise your event is the best choice.


Social media marketing. You need someone who will lead your Facebook and Twitter campaigns. In this case, a skilled social media team is a must since they are the ones with relevant information such as statistics, likes, dislikes and current trends.


How social media can boost your event. By using social media, your content will stand out, more people will be reached and, if done properly, your content will get the human element which will make it more appealing to people. When content is familiar and seen on social networks, in addition to being shared by the right people, it gets credibility that no other advertisement can achieve. The more people see the posts, the higher reach your event will have among social network users.


Event live stream on social media. There are certain

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Food Trucks, Restaurants or Catering: Which One?

Guest Blogger: Stephanie of Event Source.  If you are hosting a large event like a wedding, corporate outing or a reunion, you have an important choice to make when it comes to food service. There are plenty of options including catering services, restaurants and food trucks. Each has distinct advantages and disadvantages. The size and nature of your get-together will go a long way in determining which food service option is the best for your unique group. Yet each food service choice has specific characteristics that you should think about when making your decision.









 Over at EventSource we have a wide selection of Toronto caterers to choose from. It can be pretty daunting, but we are here to help! Let's take a look at some of the options you might consider for your event.

Food Trucks

While most people think of food trucks as places for a quick bite to eat in the middle of the day while on a lunch break from work, they can be much more than that. Food trucks have tipped over into the mainstream and are becoming wildly popular. They can churn out enormous amounts of tasty food in very little time. This is exactly why so many people are choosing to use food trucks for their events. Even events, as large scale and important as weddings, are being serviced by food trucks.  In general, you should plan on reserving the services of one food truck per 75 event attendees just to be on the safe side.  This way, your guests won't have to wait too long in line to get their food.

When you ponder whether a food truck is right for your event, one of your primary considerations should be whether your guests will tolerate waiting in line while outdoors. This might be a turn-off for some attendees. Consider the season. If your event is held in the summer and it is extremely hot and humid, many guests won't brave the heat just to get some nourishment at the event's food truck(s). The same is true of wintertime events in cold climates. 



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Star Trek Reality, & Lends a hand to Events

Gone are walkie talkies. In comes Onyx.  If you're an event producer your eyes are on the stage and looking for the next step.  Sometimes you don't have time to scroll thru a phone when you're trying to prevent the unforeseeable blunder, or cue the the slide that didn't appear.  You need to communicate with your team in real time.  


Onyx, OnBeep's instant communicator, clips to your shirt for easy access and utilizes Bluetooth with your cell phone to allow you to talk with your team with a simple push of a button.  

From CNN Money: "Founder Jesse Robbins believes Onyx will be popular with first responders and event staff who can't look down at their phones to place calls or respond to text messages."  Onyx is available for pre-sale beginning today.

You can view the full Article on CNN Money HERE and view the Onyx product site here: Onyx.
Beam me up, Scotty!