Guest Post from London, Thank you Reno:
A good event can build brand awareness, improve your relationships with the people you do business with, and even help you forge new relationships. Make the most of your next event with these seven simple tips.
Set Clear Objectives
It's important to set clear goals even before making any other event decisions, because your objectives are going to define what kind of event will be most suitable. Other important factors include your target audience profile, the particular impression you want to make, and what you want attendees to get out of the event.
Consider a Collaboration
If you're the owner of a small business or start-up you may be thinking that an event is way out of your price range, but collaborating with one or more businesses that are relevant to your industry might help you get there. That means you get to share the expenses and the workload, and perhaps even hire an event company that can help you create a truly unique event. If you do decide to collaborate with one or more other businesses, be sure to use effective event branding to make sure that each business has is represented in advertising and other materials.
Get Organised and Get Help
There's a huge amount involved in putting on a successful event, and most people don't realise just how much work is required. Setting a budget and date, finding an appropriate venue, locating sponsors and speakers, selling tickets, promoting the event, decorating and setting up the venue, providing refreshments, and creating take-home material are all on the agenda, and time-consuming. Especially if you're new to events, collaboration can definitely be useful, or even just enlisting the help of a member of staff who can take on some of the workload.
Promote through Appropriate Channels
Who's your target audience? Once you know the answer to this question, you'll know where to advertise your event. Facebook is a great medium for this, but don't forget Twitter, email, blog posts, and press releases. Get the word out face-to-face with customers and clients, suppliers and other professional contacts, and encourage your staff members to do the same.
Create Attendance Incentives
Advertising isn't enough on its own, it's also important to provide some attendance incentives that will get you a good-sized audience. Interesting speakers, or an unusual event theme or venue can be great talking points that pique interest and boost attendance. If there's something particularly interesting or unique about your event, you're more likely to get people not only attending, but also encouraging friends to attend.
Provide Take-home "Gifts"
Event attendees love getting freebies, and they don't have to be expensive to be effective. Product samples, promotional items, and information packets can work well, serving to create a good impression of your business as well as reminding people of the event and your brand.
Create Avenues for Getting Feedback
There's still work to be done after the event is over. You can generate more publicity by writing an email for your subscribers list, publishing a blog posts and videos, and updating on Facebook and Twitter with information about the highlights of the event. You can also provide attendees with a short and simple questionnaire, or enclose a feedback form in your take-home information packet.
Reno Macri is a Director of UK based exhibition company Enigma Visual Solutions, specialising in stand design & build, graphic productions, event signage and event branding services. He specialises in exhibition and event management. He would love to share his insight and thoughts on latest experiential marketing ideas. Feel free to connect with him on Twitter.