If your business is hosting a networking event then it is vital that you maximise its potential exposure. After all, with all things considered, business events are expensive things to host and run, and you need to ensure you see a return on your investment. The best way to maximise any potential return, no matter whether it’s a financial return or a human relations/ networking return is to maximise the number of people who can attend it. Here are three very simple ways that you can do just that:
1) Ensure the Event is Targeted
One mistake that many businesses make is to not target their event correctly. Although it is true that you want as large an audience as possible, you want everyone there to be relevant to the aims. Sending an invite to everyone in your address book is illogical for this very reason, and it can be self-defeating even if everyone turns up. The last thing that you want is one of your most important guests wondering why they bothered coming because there’s nobody there that they want to speak to. Likewise, you don’t want someone to leave because the event isn’t relevant for them, as this could stop people coming to further events and damage your friendship.
2) Provide Food
If you’re inviting businessmen to your event then it is likely that they’ll be incredibly busy men and women. Due to this, to detract them from these schedules, it’s best to provide food for the occasion; particularly if your event takes place over lunchtime or on an evening.
As well as satisfying hungry businessmen, your food will also allow people to mingle and network, ensuring that everyone benefits from attending your event. By both boosting attendances and maximising benefits, providing food is a ‘no brainer’.
3) Consider Location Wisely and Consider Splurging
Finally, if you’re looking to lure people in who wouldn’t normally attend, consider the location carefully, both in terms of location and wow factor. By simply holding it at your office it is likely that you’ll deter people. This leaves you with either two options: renting a meeting room or sorting something special.
Again, just renting a meeting room can be a little bland, and there are more extravagant options if the budget will stretch that far. Companies like Neptunus can even erect semi-permanent structures that will really help you wow your guests, leaving them talking about your event for weeks to come and attracting more people for the future.
So, there we have it, three simple ways that you can ensure you maximise the exposure and attendance that your business event needs to be a success. The only question now is, how far can you take it?