Guest Post from London based Event Manager Sarah Hill. Thank you Sarah.
Being a good events planner required a lot of knowledge and skills, as well as a knack of thriving under the most stressful conditions.
But even if you have what it takes to create beautiful events and handle any crisis that might arise, you’re still not guaranteed that clients will start lining up behind your door, begging for your services. The hard truth is that the event production industry is one of the fiercest out there – its foundation lies largely on the relationships, therefore breaking in is really difficult, even if you’re very talented.
The only way to really stand out and start attracting clients is to market yourself aggressively, but doing so without turning people off can also be a challenge.
So how should you market yourself as an event planner?
There are many aspects that need to be utilized properly in order to achieve good results, but here are the essentials that are the focus of most successful event management professionals out there:
Networking is a Continuous Process
As was said before, the events agency industry is largely based on long-term relationships.
Therefore your main tasks when starting out is to get to know as many people as possible – you must treat each new acquaintance as a marketing opportunity. This means not only telling what you do, but also having developed a strong “elevator pitch” and being able to show your expertise in the field, if need be.
This will go a long way in making people remember you when they need some help with organizing an event – making an impression of someone who knows his way in the events planning industry is half the work in getting clients.
Another part of it is sharing your contact details – have business cards ready and leave them to people that you believe might someday need your services. You’d be surprised how far a professionally designed and made business card can go in creating a good impression of a professional.
Other networking methods involve developing relationships with venues and suppliers – they consistently work with people that are putting together events, and if you have a good relationship, they might just recommend you as an events planner who could help.
Strong Social Media Presence is No Longer Optional
If it was 1999, you might get away with simply handing out business cards and hoping to end up of as many rolodexes as possible.
But since we now live in an age ruled by technology and social media, the simple truth is that if you’re not prominently visible on the web, you will not be taken seriously as a professional in the event management industry.
Having a website, a Facebook page, a Twitter feed and, perhaps most importantly, a comprehensive and complete LinkedIn profile goes a long way in showing that you’re a professional that knows how to form his image, has experience, as well as people that follow him.
Also, sharing valuable content about the events industry can build up your status as an authority in the field and can even, over time, turn you into a household name in your area.
Nurture Your Relationships
So, you’ve done a good job in networking both online and offline, and now have a solid list of acquaintances, colleagues and clients.
While that’s great, you can’t forget that there are always new event production managers trying to break into the industry, and you have to make sure you don’t lose your clients to someone who is more aggressive.
Luckily, you have an edge, since you have a longer relationship with them, but it’s important to make sure you always keep an open line with your business contacts – even sending an occasional email or postcard can go a long way in making sure you’re on their mind the next time they are organizing an event.
In an industry that’s as fierce as events planning, it can be very difficult to break into, as well as stay successful and in business.
But consistent networking and marketing efforts, as well as a strong presence online can help to build affiliations that can be nurtured into long-term, mutually beneficial relationships that guarantee your place in the industry, no matter how competitive it might get.
Author Bio :-
Sarah Hill is a professional blogger and creative content writer. She works as a Marketing Manager @Group Se7en Events. Group Se7en Events are leading events planners in london & conference and incentive travel management company, delivering global meeting and free venue finding service.